A digital growth & systems proposal · Amo Kalane
Baked is already
Baked is already
more than a store.
The opportunity is to make every part of the experience work as one—products, hospitality, community and the decisions behind them.
Built for BakedDiscovery-ledConcept experience
ONE CONNECTEDBAKED
Scroll to connect the pieces ↓
The question discovery should answer
Where are the gaps between moments?
As a business expands across channels, useful information can live in separate places. The goal is not to assume the problem. It is to find where connection would create the most value.
Shared viewPotential future state
Discovery would test:
Where is work repeated?Which decisions lack visibility?Where does the customer journey break?
Customer experienceBuild on the store.
Build on the store.
Connect the journey.
Baked already takes orders through its online store. The opportunity could be to improve and connect that existing Shopify journey—not replace something that already works.
What I could offer: Review the existing Shopify experience, identify the highest-friction steps, and improve how product discovery, availability, payment status and fulfilment work together.
Existing Shopify · illustrative review
An existing ordering journey with room to become more connected
01 Browse existing store02 Submit order03 Complete additional payment step04 Confirm
This is not a claim that ordering is absent or broken. Discovery would verify where the current Shopify and payment flow could be made clearer.
Concept interface
BAKED De Waterkant⌄
Good evening, what are you here for?
✓ Payment confirmed Ready for collection · 16:30
Membership, without assumptions
A lightweight customer layer—if people need it.
What I could offer: Prototype a lightweight membership experience that complements Shopify, then use customer research to decide whether it belongs in the website, a progressive web app or a native app.
Tap through one possible progressive web experience. The format would be chosen only after discovery.
Customer communications and restricted-product features would be subject to legal and responsible-marketing review.9:41BAKED•••
⌂◇◎☻
Owner intelligenceQuestions first.
Questions first.
Charts second.
A dashboard should make the next decision easier—not just make the data look impressive.
What I could offer: Build an owner dashboard that combines the most useful available sales, product, channel and customer signals into one decision-focused view.
Illustrative dataOwner overview
Revenue by dayR'000
Saturday afternoon produced the strongest combined retail and hospitality demand.
Consider aligning production and staffing with the 14:00–18:00 peak.
Inventory + productionSee Friday coming
See Friday coming
before Friday arrives.
Demand scenario
What I could offer: Create a stock and production tool that forecasts demand, flags likely shortages and turns available operational data into reviewable recommendations.
ProductOn handForecastStatus
Traceability + responsible useOne code.
One code.
Two kinds of trust.
The same batch identifier could connect customer-facing product information with internal inventory and quality records.
What I could offer: Design a QR product-passport and batch-record system that makes approved product information easier to access and internal traceability easier to manage.
BAKED / PRODUCT PASSPORTAuthenticity pending scan
EXAMPLE PRODUCTCOCOA
NO. 04Concept packaging
NO. 04Concept packaging
Conceptual example
Cocoa No. 04
- Batch
- BK-2406-04
- Produced
- 12 Jun 2026
- Ingredients
- Cocoa, flour, butter, sugar
- Allergens
- Wheat, milk
Responsible-use informationStorage guidanceReport a quality concern
Direct customer relationshipsSee which experiences
See which experiences
bring people back.
What I could offer: Prototype a consent-aware customer and loyalty layer that helps Baked recognise repeat relationships across its existing touchpoints.
01
Loyalty mechanics, promotions and communications would require appropriate legal, consent and responsible-marketing review.
EXAMPLE CUSTOMER JOURNEY
A customer visits a Baked touchpoint.
A purchase, café visit or hosted experience—if relevant—could become the beginning of a consent-aware direct relationship.
BAKED COMMUNITYAMARAMember · 3 visits•••• 0427
Experience technology · if relevantIf hosted experiences matter,
If hosted experiences matter,
measure the whole story.
What I could offer: If Baked hosts bookable events or lounge experiences, I could build a system for reservations, check-in, operational planning and post-experience measurement. This opportunity is subject to discovery.
HYPOTHETICAL EXPERIENCE / 06
CONCEPT ONLY · SUBJECT TO DISCOVERYAfter Hours:
After Hours:
Food, sound
& conversation.
Partnership intelligenceReach is visible.
Reach is visible.
Value should be too.
Hypothetical partner data compares attention with measurable business outcomes.
What I could offer: Build a simple partnership scorecard that compares reach with attributable attendance, conversion, repeat visits and commercial value where those inputs are available.
Hypothetical dataHospitality partner
AttendanceRevenueNew customersConversionRepeat visitsProfitability
Reach 18.4kConversions 84Repeat visits 27%
Operational automationGive routine work
Give routine work
a quieter rhythm.
What I could offer: Automate selected repetitive workflows—such as summaries, alerts, draft orders and exception reporting—after confirming where manual work is actually consuming time.
Illustrative handoffs11VisibilityReactiveIllustrative time reclaimed0 hrs
AI with a job to doNot “AI transformation.”
Not “AI transformation.”
One useful decision at a time.
What I could offer: Apply AI to one defined operational decision, using agreed data and confidence checks while keeping approval with the people running the business.
Inputs
→RecommendationHuman approval required
The possible directionThe Baked
The Baked
Operating System.
Not a replacement for Shopify or every current tool. A possible shared layer through which focused, valuable pilots could gradually connect.
What I could offer: Gradually connect proven pilots and existing systems into a shared operational view—only where integration produces clear value.
Show me the view for
OWNER VIEWA concise view of performance, exceptions and the decisions that need attention.
SIGNALS INIn-store salesShopify ordersPaymentsInventoryProduction batchesSuppliersCustomersExperiences, if relevant
SHARED INTELLIGENCEBAKED
DATA LAYERRules · analytics · forecasts
DATA LAYERRules · analytics · forecasts
USEFUL OUTPUTSOwner dashboardStock alertsConnected Shopify journeyExperience management, if relevantProduction planTraceabilityManagement reports
Why AmoTechnical enough to build it.
Technical enough to build it.
Operational enough to ground it.
I understand the realities behind the interface: stock decisions, suppliers, payments, margins, customer behaviour and limited budgets.
Turning business data into forecasts, patterns and practical decisions.
ForecastingSegmentationOwner dashboards
“I bring the analytical ability to identify the opportunity, the technical ability to build it, and the entrepreneurial experience to keep it grounded in how a real business operates.”
The sensible first moveDiscover deeply.
Discover deeply.
Build one thing well.
A focused two-to-three-week discovery, subject to agreement, could map the operation and identify one high-value pilot.
01 / 05
Understand the business
Map retail, hospitality, products, experiences and the decisions that connect them.
Choose a pilot to explore
What could create value first?
Example opportunity
InputsBusiness outcome
Let’s identify the first system
that would create real value for Baked.
I am not proposing that Baked build everything shown here at once. I am proposing that we use our conversation to understand the operation, identify the strongest opportunity and prove its value through one focused pilot.
Designed & built as evidence of thought.Cape Town · 2026